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The Craft

The company we keep, the results of our efforts

Clients
Minnesota Public Radio
Twin Cities Public Television
Mall of America
PGA America
HGA Architects
RSP Architects
McCann Agency
Mounds Park Academy
Colle-McVoy
Cloud Cult
FlyOver America
Hazelden Betty Ford Foundation
Pepsi Bottling Group
Kraus-Anderson
Urban Ventures
Gravy.Live
The Table
Crossroads Church
many more....

Content
Feature Films
Short-Form Documentaries
Commercials
Music Films
Video Campaigns
Narrative Short Films
Promotional and Teaser Films
Event Capture Films

Methods

ASK "WHY."

Yup, that 2 year-old wisdom of the thing behind the thing behind the thing is what we're really all chasing, hiding, searching, or hoping for.

"Why are you doing your work? What motivates you? Why does it motivate you?"

And just like that, the tone of the room changes, and we get equal parts uncomfortable, vulnerable, authentic, and passionate.

That's where we need to be to conceive the kind of content that you and I both want to create.

Tools

When a luxury car company chooses to make its next commercial using the same device you play candy-crush on, you could say things are shifting a bit. Keeping up is par for the course, but innovating and adapting the tools for the trade is where the real fun is. There's no time for blind loyalties or allegiances to empty habits, but instead a continual focus on craftsmanship, innovation, and dedication to the canvas presented to us.